Esettanulmányok2024-03-04T10:46:16+00:00

HPH – How Pharmacists Hunt (for information)

HPH – How Pharmacists Hunt (for information) Challenges Hungaropharma is the Hungarian market leader in the pharmaceutical wholesale industry, thus the target group of its communication consists almost entirely of pharmacists and assistants. The company focuses also on digital education of the partners thus the major aim was to reach the pharmaceutical workers in a digital and efficient way. This was very challenging because the majority of the target group were mostly of digital immigrants and especially from the older age group for whom digital literacy is mostly basic or even less. Our solution A digital platform, what could be feasible both for younger (skilled digital users) and older (mainly offline) generations of professionals. The solution required to be sustainable, easy-to-use, and efficient at the same time. Therefore, we came up with an application, which expanded the communication channels, highlighted the most important news for pharmacists, reached the professionals outside [...]

Vein Week – How to draw attention to an under-treated health problem?

Vein Week – How to draw attention to an under-treated health problem? Challenges Venous diseases cause wide range of symptoms and complaints for many people. About 35% of the working population and more than half of the retired population suffer from some form of venous disease. However, we are talking about under-diagnosed and under-treated diseases, often due to lack of knowledge of people concerned. Also, in many cases, people do not consider the symptoms seriously. Furthermore, remaining healthy is challenging for many people because it requires a healthy lifestyle as well. Our solution One-week long thematic campaign, called Vein Week to raise awareness and educate the target group. It consists of health-conscious men and women aged from 25 to 90, who are genetically predisposed to venous diseases, or who already suffer from the symptoms. Our toolkit: Microsite Walking and yoga videos Cooking workshop with gastro influencer (Főzelékes Feri) Several [...]

Dunakeszi Vechicle Repair – in search of the biggest railway fan!

Dunakeszi Vechicle Repair – in search of the biggest railway fan! Back in the ’50s and ’60s the railway industry used to be immensely popular and highly appreciated in Hungary – and in the world as well. This popularity has decreased by the time. Also, the Dunakeszi Vehicle Repair has been the emblematic and notable layer of the industry ever since the ‘30s, but its fame also faded alongside the popularity of railways. Thus, we initiated a reputation management campaign for the Vehicle Repair with the purpose of bringing the appreciation of railway culture back to its prosperity. Challenges We faced the following challenges: Increasing the visibility of a manufacturing company which has a range of activities that are not very interesting for the average person. The difficulties of planning in the midst of the COVID pandemic. Recruiting participants for online events when every event was taking place digitally [...]

Positioning E.ON as expert in e-mobility – even the electricians talked about our press release in the street

Positioning EON as expert in e-mobility – even the electricians talked about our press release in the street Challenge EON has put the creation of a new energy world at the heart of its activities. Its focus is on to innovative energy solutions and renewable energy, such as „e-fleet” opportunities and solar installations. We wanted to make it clear to the media that EON is an expert in e-mobility, so we provided communication support to this. AG's solution EON's expert role was supported by 4 projects, for which we provided press communication. EON presented the opportunities of e-mobility to the industry during a B2B event. EON's customer breakfast was attended by such prestigious companies and organizations like Future Mobility Association and Nissan Hungary. Our suggestion was to publish the information provided at the event as a press release to make it available not only to customers but also to [...]

E.ON Solar – Hungarians are willing to install solar panels!

E.ON Solar – Hungarians are willing to install solar panels! Challenge This project started with a business transaction. As ELMŰ – ÉMÁSZ became part of E.ON Hungária Group, ELMŰ’s enHome solar system business line has been merged with E.ON’s Solar. Besides the communication of this transaction, we had 3 main goals: Goal 1: Making E.ON Solar more popular and well-known Goal 2: Strengthen E.ON’s position as the main expert of solar solutions in Hungary Goal 3: Making solar systems more wanted in Hungary The merge itself could not catch the attention of the media and due to the popularity of solar panels and having many competitors in the market, there was a huge communication fuzz about this subject. Our aim was also to create a cost-friendly, idea-focused campaign without paid media appearances. AG's solution We executed an own online research, which provided useful information for the press, while collected [...]

An intense campaign – Highlighting a brand and reaching the younger generation with extra creativity

An intense campaign – Highlighting a brand and reaching the younger generation with extra creativity Young people are harder to reach and even harder to engage by brands. They are less likely to respond to traditional media or social media posts. Our goal was to promote the Chio Intense lineup and focus on the Intense brand to reach the younger generations. We decided to choose their most popular platform and tool to do it - podcasts. Challenge Chio Intense Chips is targeted at a younger demographic. We knew this audience group does not want to just consume entertainment; they want to actively seek out content to watch and engage with. To reach and involve this target group, we had to find a way to get them interested in the product through the content. AG’s solution Intense moments are crucial to catch the audience’s attention. Podcast is the new "it" [...]

Canon – “Get to know your new digital assistant!” B2B campaign

Canon – “Get to know your new digital assistant!” B2B campaign Challenge Canon is primarily known by their DSLR cameras and lenses, but the company’s portfolio is way wider than that, covering the whole range of imaging solutions. So B2B solutions – based on multi-functional printers and other office appliances – are also a huge part of their business. Our task was to turn the attention to these services, connecting the Canon brand with digital solutions and services, digital transformation and hybrid office. To make Canon known as a B2B business solution in Hungary and to make it appealing with all its benefits to target audiences, while gathering leads. AG’s solution Our first goal, the baseline was to better understand the target audiences of these solutions, so resonating messages could be created for them. We divided the target audience to 4 industries / microsegments, HR services, [...]

Hamé Fish – That is how I like fish

That is how I like fish Introducing rebranded and new products Health-conscious lifestyle and eating fish is getting more popular in Hungary,  just like in the whole world. However, for many consumers fish is not inexpensive even though they want to eat more of it, since they know it is healthy. Using the popularitys and growing demand for fish products, Hamé introduced new tastes and rebranded fish pates. To raise awareness, we started an intense, one-year-long communication campaign. From 2020 September we emphasized the fact that these pates contain the same ingredients as fish, such as Omega 3, they are accessible for many consumers and we also aimed to create a positive image about the products. The main business goal was to increase Hamé’s market share in this segment. Challenge New products had been introduced to the market and prior ones [...]

Kapaszkodó 2.0 – Catch-up program for disadvantaged families and children

Kapaszkodó 2.0 - Catch-up program for disadvantaged families and children The aim of the Hungarian Interchurch Aid and E.ON Hungaria’s program is to support disadvantaged children who were excluded from digital education due to COVID-19. Hundreds of children took part in a series of programs called Kapaszkodó 2.0. Based on a new educational methodology they could develop their skills in summer camps and in study workshops during the autumn-winter period. The organizers paid attention to include fun activities as well such as VR technology, drones, 3D printers, Beebots and LEGO robots. Task The main goal was to start a conversation about the topic. To this effect we launched nationwide communication to raise awareness to a problem affecting society and addressing the national and regional media representatives to deal with the program and its messages in priority. https://www.youtube.com/watch?v=GB5yw3WXMw8 AG’s Solution We highlighted a current [...]

Hamé Veggie – communication of an excitingly delicious product

Hamé Veggie – communication of an excitingly delicious product Introducing a new product category Hamé is famous for alupackaged, spreadable pates such as pork and duck. In order to meet trending consumer needs the brand introduced a new category, vegetable pates called Hamé Veggie. These products aim to keep up with the growing trend of living a health-conscious lifestyle and provide a tasty and wallet-friendly option to those who feel that vegetables are too expensive. Our task was to increase awareness of the products and get the target groups to try them. Challenge The biggest challenge naturally was that the products were completely new and therefore unknown for our target groups. Furthermore we not only needed to introduce the products but encourage consumers to try them as well. AG’s solution The campaign focused on the characteristics of the products, we gave each of them certain qualities [...]

GE Gas Power – Add az ívet velünk!

GE Gas Power - Add az ívet velünk!  How to attract blue-collar workforce? We know that! As an agency our task was to raise awareness of GE blue-collar jobs at GE Gas Power plant, Veresegyház and to collect applications in order to support the recruitment of new colleagues. The main focus of the campaign was to collect applications from welders. Besides them, other vacancies such as CNC turner, locksmith, mechanic and electric assemblers had been opened. Challenge At the start of the campaign there were several challenges, what we had to deal with. First of all, lack of qualified blue-collar workforce in the whole country; second, only remuneration is not attractive enough to reach the target group; third, new communication style was required to earn attention, fourth, from the workers’ side, low willingness to move within the country. AG's solution In order to provide catchy, spectacular [...]

Chio Tortillas – Accomplishing the title: the must have crisps for the Super Bowl

Chio Tortillas – Accomplishing the title: the must have crisps for the Super Bowl Our task was to raise engagement rate in the Chio finomságok community during the Super Bowl finals and encourage them to support and cherish their favourite team through a small guessing game. Our Facebook post reached more than 106 000 people in a couple of days and more than 400 people took part in the game. Chio decided to create a social media campaign for the Super Bowl finals since the game recently gained popularity in Hungary. The importance of this amazing opportunity was undeniable, because online mentions are real treasures for any brand. The guessing game started on the first day of February and ended before the finals, on the 3rd of February. It had only one rule: to answer the question by guessing who will win the finals. Our Chio campaign [...]

E.ON Wishes a Sustainable New Year – 360° communication

E.ON Wishes a Sustainable New Year – 360° communication  As an agency our task was to raise awareness of environmentally friendly solutions before Christmas while reflecting on Blinkee-city, a flagship initiative of sharing economy that is sponsored by E.ON. The reports on the CSR activities have reached 2,2M people. The appearances together amounted to nearly EUR 48 000 worth of media value. We cooperated with one of the most famous users of Blinkee.city, Peti Puskás. We shot a Facebook video focused on our protagonist using Blinkee.city to deliver gifts to a children’s safe-house. In the video he brought up hints on how everyday people can make Christmas more sustainable. Leading commercial channel RTL Klub covered the story in their prime time news show and TV2 Tények also reported on the activity, focusing on „Blinkee-city Santas” in other towns in the country. We asked Anita Csorba, a [...]

Apollo – Factory inauguration

We organized a spectacular factory inauguration for the Hungarian Apollo Tyres plant, which was the largest greenfield investment in Hungary at the time. We provided a full service for 1200 guests who arrived to the event from all over the world, including nearly 50 international and twice as much Hungarian journalist.

Positioning E.ON as expert in e-mobility – even the electricians talked about our press release in the street

Positioning EON as expert in e-mobility – even the electricians talked about our press release in the street Challenge EON has put the creation of a new energy world at the heart of its activities. Its focus is on to innovative energy solutions and renewable energy, such as „e-fleet” [...]

An intense campaign – Highlighting a brand and reaching the younger generation with extra creativity

An intense campaign – Highlighting a brand and reaching the younger generation with extra creativity Young people are harder to reach and even harder to engage by brands. They are less likely to respond to traditional media or social media posts. Our goal was to promote the Chio Intense [...]

Apollo – Factory inauguration

We organized a spectacular factory inauguration for the Hungarian Apollo Tyres plant, which was the largest greenfield investment in Hungary at the time. We provided a full service for 1200 guests who arrived to the event from all over the world, including nearly 50 international and twice as much Hungarian journalist.

Positioning E.ON as expert in e-mobility – even the electricians talked about our press release in the street

Positioning EON as expert in e-mobility – even the electricians talked about our press release in the street Challenge EON has put the creation of a new energy world at the heart of its activities. Its focus is on to innovative energy solutions and renewable energy, such as „e-fleet” [...]

An intense campaign – Highlighting a brand and reaching the younger generation with extra creativity

An intense campaign – Highlighting a brand and reaching the younger generation with extra creativity Young people are harder to reach and even harder to engage by brands. They are less likely to respond to traditional media or social media posts. Our goal was to promote the Chio Intense [...]

Apollo – Factory inauguration

We organized a spectacular factory inauguration for the Hungarian Apollo Tyres plant, which was the largest greenfield investment in Hungary at the time. We provided a full service for 1200 guests who arrived to the event from all over the world, including nearly 50 international and twice as much Hungarian journalist.

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